David Siskin - Founder & President

David Siskin brings a wealth of successful experience in strategic marketing, building brands and growing companies. From consumer products to service businesses, from start-ups to multi-national corporations, Siskin has successfully applied creative, analytical and organizational skills to making great ideas become a business reality. Siskin most recently started a company sharedHR (www.sharedhr.com), which is a unique web based HRIS system that provides proprietary processes, documents and forms to help ensure Human Resources are in compliance with federal and state regulations. He developed the business and marketing plan, assembled the team, put financial systems in place, launched the product, and integrated the technology with a payroll application. SharedHR is currently a thriving organization located in San Rafael, California.

Prior to sharedHR, Siskin founded, Addwater, to help retail companies integrate the shopping experience across catalogue, web and in-store environments. In 2001, Siskin grew the business to over $30 million in revenues in a three year time frame, and was recognized by the San Francisco Business Journal three years in a row as being one of the top ten fastest growing companies in the Bay Area.

Siskin was one of the early partners of CKS Partners, the integrated marketing communications company known for pioneering the use of technology and new media in communications. As general manager of CKS Partners' San Francisco, Siskin advised companies such as McDonald's, Sears, MCI, Visa, United Airlines and Pacific Telesis, as well as a variety of start-up businesses. He lead some of the world's largest branding programs that included the redesign of McDonald's packaging worldwide and the United Airlines graphic identity on planes and in terminals. Siskin and his CKS team were particularly effective at applying their technical knowledge to non-technical companies and in integrating technology in consumer marketing. Siskin played a major role in the development of CKS from a start-up company to approximately $60 million in revenues in five years, culminating with their initial public offering in December, 1995.

Siskin spent more than 10 years as a consumer products marketing executive with Young and Rubicam, Grey Advertising and Foote, Cone & Belding. He was instrumental in the development and launch of major national consumer products and brands for such companies as Procter & Gamble, Johnson & Johnson and Clorox.

In addition, Siskin has started numerous companies of his own, including a successful Bay Area marketing consulting firm specializing in food and beverage products, a wholesale and retail food products company and most recently a product design and development company that manages creative projects and outsources top talent around the world.

A long time resident of the San Francisco Bay Area, Siskin grew up in New York and graduated from George Washington University in Washington, D.C. When he's not starting, running, or advising a fledgling company, he enjoys sailing, golfing and running. He participates on the Board of Directors of numerous start-up and high-growth organizations.

Colin Rand has brings an unusual combination of technology, strategy, product development and business expertise with a track record of successful start ups and technology platforms. Colin's technology strengths lie in unifying best of breed technologies with successful business strategies. However, he also has no fear of the inner workings of technology and systems architecture.

Most recently, Colin was the Co-Founder and CTO for ShopText, the first direct to consumer mobile commerce platform in the US. Colin developed the concept and initial platform with the team at Anomaly Communications and worked with them to spin the platform out into its own venture, ShopText Inc. Colin was a partner with Anomaly Communications, a new and cutting edge NYC based creative agency, where he lead the technology group which focused on developing mobile products. Some clients included PayPal, ESPN, Sirius Satellite Radio and Fox Entertainment.

Prior to Anomaly, Colin co-founded Cyrus Innovation and was the lead architect on the award winning site PaxFood.com. The site won 2 awards in 2006, a Webby Award Honoree and an IMA for Outstanding Achievement. Before becoming entrepreneurial, Colin was a software engineer and systems architect for high profile web sites, working for Icon Media Labs and Bridge-line Software.

A new resident of the Bay Area, Colin lived in NYC for 11 years and was a happy resident of the Brooklyn neighborhood of Park Slope. He enjoys life here on the west coast, and when he is not at work incubating companies, you can find him at home helping his wife Tara play with and take care of their new baby Madeleine Leah, born May 17th.